Make Money With Business Advertising Brochures

A business cannot possibly thrive only by simply having a good product or service. It takes a certain amount of advertising to at least bring the product to the consumer’s attention and a good marketing strategy to keep it there. 

In some cases, exposure even becomes the name of the game, rather than the actual amount of sales made.  Needless to say advertising is always top of mind of every businessman who knows what he needs to make a sale. What then could be more profitable than to tap into this need and make a business out of it?

Taking advantage of the marketing needs of companies, you can definitely make money with local business advertising brochures. Businesses naturally want maximum exposure at minimal cost and advertising brochures is one good way to go.

Brochures are cheap, handy, provide an easy read but can effectively convey an advertiser’s message if created tastefully. Business owners will take advantage of opportunities to advertise especially if it means freeing their time to allow them to concentrate more on their core business. They would naturally seek good value for their advertising money too so make sure you come up with quality, well-thought of brochures that people will choose to keep or refer to for a long time.

A business advertising brochure is a small booklet which may be divided into full-page, half-page or quarter-page layouts of advertisements of different businesses. Each advertisement is creatively laid out to contain short but relevant information. These are called display advertisements which may contain text, illustration or pictures. They are catchy and more likely to be retained in the readers’ memory.

The brochure may also contain classified ads. These are advertisements written with a few lines of text and are lined according to headings. These may look less enticing but they are still quite popular for businesses seeking for more cost-effective advertising. You may also include sale coupons or discount tickets from your participating establishments which will certainly generate more interest in your brochures.

Maximize the potential of making money with local business advertising brochures by dividing the brochure into as many advertising spaces as possible without making it appear crowded. This is where a good layout and graphics design would come in handy.

Unless you have experience with layout and graphic design, it is best to avail of the services of a professional.

Remember that you will be selling your space to businesses who will definitely be looking for a professional-looking brochure and not one which looks just thrown together. Pictures or images work best for brochures since it will give the reader an exact idea of what is being offered but it must be accompanied by well-constructed text.

Use short, concise and straightforward phrases which will immediately catch attention. Instructions, if there are any, should be clear and concise. Specify what you want the potential customers to do like ‘Call these numbers…” or ‘visit the store on this date to avail of a discount’.

Survey your target area and check out your local business establishments who will most likely subscribe to your brochure. Observe any advertisements they already have so you can plan a sales pitch that would make them want to have another one with you.

Big businesses usually have their own marketing arm so prioritize the smaller ones instead especially if you are just starting out. This will get you a feel of the business and give you the experience before playing with the big boys. Check out other local business advertising brochures that are being circulated in your area. You can get a lot of ideas about your possible market as well as ideas on how to place and arrange your ads.

So how do you approach potential advertisers for your brochure?

You may solicit advertisements by sending invitation letters to the business establishments you have chosen but it is always better to do this personally. They may need a lot of other details which cannot be fully covered in a letter so it is best to meet with them so inquiries can immediately be settled.

Since you are just starting up on the business, you may not have sample brochures to show your potential client. Instead, discuss your business plan or at least how you intend to circulate your brochure, the frequency of release and who your target recipients are. Make a presentable outline or sample layout which can best represent how you intend your brochure to look like. Have your payment schemes ready. Give bonus packages such as ‘pay for two months advertising and get the third month free’. This is a good way to fill up your spaces especially if you are still starting up.

Prepare to customize your packages according to your customers’ needs and preferences. You can definitely make money from local business advertising brochures just by listening closely to your customers and giving them what they want.

Prices for ad placements should comprise the cost of design, printing as well as the distribution cost, plus your profit. Be sure to check out your competitors rates to make sure you can price yours correctly.

Distribution can be done via mailing list but this is costly with almost little chance of being retained since your brochure may just be one of the many advertisements already filling up your potential customers’ mail boxes.

It may be a good option to distribute the brochures in public places or leave a bunch on front desks or reception areas of establishments. You can even actually do this yourself at the beginning to further save on expenses. It is always a good idea to distribute these in public waiting areas too where it is more likely to be read to pass away the time.

When approaching a potential business advertiser, your intention to help them connect with their customers must be more evident than your need to fill up the spaces in your brochure. Most businesses know that brochures are their most cost-effective advertising tool and with the right approach and strategy you can actually make it work well for them and thus earn their loyal patronage.

Are you making money creating local business advertising brochures or thinking about doing so? Be sure to share your comments, thoughts, ideas below…